We track up-and-coming
startup trends and explain
how to pounce on them.

We’re a team of analysts and entrepreneurs that obsessively track emerging industries.
Simply put, we show you the white space in the market and how you can capitalize on it.


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Trends provides in-depth reports, case studies, interviews with successful founders and
more to help you spot market opportunities and take actio

  • Proprietary insight:Our analysts scour the web, analyze thousands of data points, and interview expert entrepreneurs and leaders
  • Concise and fast: Report summaries are deeply reported but easy to digest
  • Discussions with thought leaders: We interview hundreds of CEOs, founders, executives, and thought leaders
  • Case studies: Read one of the case studies that comes with each report and get under-the-hood insights into how different businesses work
  • Actionable insights: Each report comes with a list of actionable next steps that can be taken to capitalize on each trend

INTRODUCING
TRENDS BY THE HUSTLE

Hey there grasshopper,

Sam here, CEO of The Hustle.

Since 2016, we’ve gathered thousands of participants to our annual Hustle Con event where the best non-technical founders share personal insights and practical advice on growing a startup.

This inspired us to build our daily email newsletter that has grown to over 1 million subscribers — delivering the most impactful news from Silicon Valley to Wall Street.

Why?

So aspiring professionals (like you) have the information they need to put their mark on the world.

But… readers asked for more.

They wanted more than just our expert analysis of the news. They wanted actionable insights on how to capitalize on the information we’re giving them.

And that, my dear friend, is where Trends comes in.

Our team spends thousands of hours analyzing data, digging through reports, and talking with sources to identify business opportunities you can pounce on. Each week we send an exclusive email newsletter to Trend subscribers, compiling the business trends we’ve spotted in one easy-to-read report, filled with case studies, and actionable insights.

It’s affordable, quality insights and opportunities you can act on paired with a private community of motivated entrepreneurs to scheme with.

Interested?

See you on the other side,



Sam Parr, CEO of The Hustle

SUBSCRIBER BENEFITS

  • Weekly email brief: Every Tuesday we’ll email you case studies, in-depth analysis, and interviews with successful founders, describing the latest business trends and opportunities
  • Signals: Email updates includes a feature called Signals, where we’ll alert you to early-stage concepts, businesses, and apps so you won’t miss out on the latest opportunities
  • Small business database:  We share exclusive data on 500+ businesses, including growth rates, headcount, average revenue (first year vs current year), startup costs and more — and we expect to eventually collect data for thousands more
  • Private community: Discuss each week’s reports, post business questions or ideas, and tap into a network filled with top leaders and motivated entrepreneurs.
  • Risk free: Cancel within 14 days for a full refund

SIGNALS

Every weekly update includes a feature called Signals, where we’ll alert you to early-stage concepts, businesses, and apps so you won’t miss out on the latest opportunities.

Here’s what you can expect:

High-protein cereals are making a comeback. 
The average monthly search numbers for “keto cereal” total 8k and are up nearly 100% from early this year and multiples higher than summer 2017.

Node makes sustainable modular homes. The company is growing in popularity because its prefab homes are made with non-toxic materials and have energy-efficient systems. Backlinks to their website have skyrocketed this summer.

L-theanine is a compound found naturally in certain teas. It’s a relaxant and supposed to help people fight anxiety and stress. Searches for L-theanine total about 65k monthly and have steadily increased over the last several years.

Access our growing Signals database to spot early-stage trends.

WEEKLY REPORTS WITH
ACTIONABLE INSIGHTS

We research emerging industries and compile thousands of data points to help you see where markets are headed.

Each report comes with a list of actionable next steps so you can capitalize on each trend.

Report: Cashing in on Canvas

The sneaker resale market is estimated to be worth $2 billion a year and is expected to triple by 2025. It’s also turned teenage sneakerheads into day traders able to earn quick profits by correctly predicting which pairs will become grails. (One shoe, the Nike SB Dunk Low Tokyo, once sold for 94x its $60 list price, according to a Trends analysis.)

How to capitalize: 


  • Understand the shoes that are all hype — like the Chinese New Crazy BYW — and the shoes that will really resell for $2k+
  • Track the “drop dates” on websites and snap them up instantly, using bots, online proxies or other software
  • Re-sell, perhaps within hours, either through brick-and-mortar stores like Flight Club, or via online retailers

The 6-month trading price of Nike’s Air Force 1 Low Off-White Volts, via StockX

Report: The Beauty Tech Boom

The global cosmetics industry is expected to be $873B by 2023. 

Beauty YouTube hit 168 billion views in 2018—nearly double the previous year’s—and investors pumped $303m into beauty tech startups in early 2018.

In 2018, the US was by far the top investor in beauty tech at $1.9B, with Europe a distant second ($281m). This market alone has 2 unicorn brands, 7 ‘soonicorns’ and 13 ‘minicorns,’ including Glossier, Modiface Birchbox, and IT Cosmetics. In short, it’s massive.

How to capitalize:

  • Create a platform: there’s no single place that caters to the skincare community
  • Mine the niches: from personalized fragrances to custom curl creams to the tech that helps deliver them to consumers

Annual beauty-related content views on YouTube (in billions)

Report: Online Plant Sales are Set to Bloom

Americans spent $48B at garden stores last year. But there isn’t a single direct-to-consumer (DTC) retailer that does $10m a year in sales.

Nearly one-third of US households bought at least one houseplant in 2018. If they spent $20 per plant, that’s more than $700m in sales. But some experts believe the market has a far bigger ceiling. The global indoor plant market is projected to grow 66% from 2018 to 2025.

How to capitalize:

  • Increasing demand suggests that there’s room for more online operators that sell different kinds of plants and shrubs than big retailers.
  • Sell custom pottery or other high-margin accessories for indoor plants, which aren’t subject to shipping complications or grower supply limitations.

Annual beauty-related content views on YouTube (in billions)

Get the competitive insights you need to launch your next business idea..

SMALL BUSINESS DATABASE

We’re excited to share exclusive data on 700+ small businesses — and we expect to eventually collect data for thousands more. Among the businesses we have information on:
  • A podcast producer making $186k/year
  • A five-year-old company that offers “vacation parties” for college students, now doing $2.5m/year
  • A leather accessories manufacturer that grew to $6.4m in two years
  • A pool builder bringing in $8.4m a year after four years
  • A CBD website owner bootstrapped to $10m in four years
 
Here’s what we’ve found:

Nearly half of those small business owners needed less than $10k to get started, and 1 in 5 used less than $1k. Most made their money back within the first year.

17 companies made $1m or more in revenue in their first year, while 6 startups reported profit margins of at least 80% during their first year.

They include companies in the security, trucking, hospitality, and marketing/advertising space. One business––a virtual marketing agency that focuses on gig workers––expects to bring in $300k this year, with annual operating costs of $3k. Another company projects $3m in 2019 revenue with $250k in annual costs.

Find out which startups grow quickly and actually make money.

PRIVATE COMMUNITY

Connect with our team of analysts and researchers, as well as thousands of fellow entrepreneurs in the online Trends community.

Building a strong network is foundational to professional and entrepreneurial success — Trends makes finding that network easy.

Tap into a community filled with motivated entrepreneurs and skilled builders:

  • Ask challenging business questions
  • Gather feedback on business ideas
  • Share your success stories — and failures
  • Find mentors to learn and avoid mistakes
  • Find talented individuals to help grow your business
Participate in local meetups organized by fellow Trends subscribers.

Plus, get exclusive discounts on events by The Hustle, including our flagship Hustle Con event.

Take advantage of the deeply experienced network of builders and thought leaders.

FROM SUBSCRIBERS

But don’t just take our word for it.

Here’s what subscribers look forward to each week:

Learn for yourself why Trends members look forward to our weekly analysis.

GET STARTED TODAY

  • Weekly email brief: Every Tuesday we’ll email you case studies, in-depth analysis, and interviews with successful founders, describing the latest business trends and opportunities
  • Signals: Email updates includes a feature called Signals, where we’ll alert you to early-stage concepts, businesses, and apps so you won’t miss out on the latest opportunities
  • Small business database: We share exclusive data on 500+ businesses, including growth rates, headcount, average revenue (first year vs current year), startup costs and more — and we expect to eventually collect data for thousands more
  • Private community: Discuss each week’s reports, post business questions or ideas, and tap into a network filled with top leaders and motivated entrepreneurs
  • Risk free: Cancel within 14 days for a full refund
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