4 Futurists Break Down Post-COVID Opportunities
In the early days of the coronavirus pandemic, we’ve turned to all kinds of people — including virologists, Ph.D.s, and market analysts — to explain the challenges we face in the present. But who can help us better understand the next-order effects of this crisis?
One answer: Futurists, professionals in a variety of fields who, through rigorous analysis and research, make projections about what the world might look like someday. Futurists aren’t prophets, but they offer a unique perspective on navigating uncertainty.
Our analysts and writers spoke with a number of prominent futurists, focusing on how COVID-19 might impact various sectors in the short- and long-term. A few takeaways:
- A hitch in global trade could inspire a localism movement in various sectors like tourism, shipping, and production.
- We might see an uptick in 3-D printing and other self-sufficiency tools.
- The crisis could accelerate the intersection of AI and biology.
- Educational content on immersive platforms (VR, MR, XR) is poised for growth.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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