Boring Trade Show Businesses Are Minting Billions. Here’s How.


While an often forgotten business, there are hundreds of business trade shows that have huge revenues and profit margins (30% to 50%) that rival even the biggest software startups.

There are opportunities to create new trade shows in the construction space as well as direct-to-consumer product niches. The marijuana and microbrewing industries are also open for new business.

The fastest-growing trade shows cater to government events, food, and discretionary consumer goods and services.

01 Where Are the Opportunities?

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