Subscription Boxes – Trends to Watch in 2020 – Lessons From Failed Startups 🤦♀️
Hello from snowy Toronto. Last night, we hosted our first Canadian Trends meetup. Big thanks to the Trendsters who showed up despite the snow to swap startup stories, and to Mike Moll (pictured below, left) for hosting.
What’s your big prediction for 2020?Let us know on Facebook, and we’ll share the best in our last-day-of-the-decade send, the next time your favorite email will hit your inbox.
Quick snapshots from across the internet of potential trends before they happen.
Looking for a last-minute gift? Why not treat your partner and yourself with matching undies? Thousands of people search for “matching underwear” each month, with the results dominated by MeUndies and its impressive onboarding flow.
What’s next? MeUndies has brought the type of user-onboarding flow that you’d expect from a fintech app to the underwear business. Other search queries like “mother daughter matching outfits” (volume: 8.1k) are riddled with hard-to-navigate Etsy stores and are waiting to be disrupted by a product-first brand.
Hot sauce advent calendar
’Tis the season to buy more stuff than the rest of the year. It’s too late to buy an advent calendar, but not too late to learn from them. This year’s product of choice? Hot sauce.
What’s next? Each year, companies get more creative with what they can shove into a 25-day box. From cannabis to Star Wars to jerky to tequila to mindfulness to tea to Harry Potter, we get a glimpse into how people are successfully remarketing traditional products at a premium.
In early October, the Scottish distillery Glenlivet introduced tiny capsules -- pods -- filled with liquor at London Cocktail Week as a limited edition product. They were like edible Tide Pods with alcohol. Basically a gimmick, right? Or are they a good opportunity? Since the debut, people have continued to search for scotch pods and whisky pods.
What’s next? Turn alcohol pods into a trendy way to consume alcohol, or slip it into drinks. Expand to vodka, rum, tequila, etc. It could be positioned as a new way of taking shots or become the modern version of a flask. The distillery that debuted pods at the October festival referred to the pods as glassless cocktails, giving them a hint of luxury.
How to Capitalize on the $10B+ Subscription Box Market
The past decade has sent companies flocking toward the subscription model. And we don’t blame them: The promise of recurring revenue and a $1B exit (a la Dollar Shave Club) is compelling.
But is it too late to launch a hit subscription box?
In our latest piece, we answer that question by analyzing hundreds of subscription boxes and which categories are saturated. Our report also:
Provides over a dozen examples of niche boxes bringing in thousands to millions of dollars a month, from cellphone-size books to Brazilian jiu-jitsu
Breaks down challenges with making subscription boxes work in dozens of specific categories
Shares a comprehensive roadmap for assessing and entering the $10B+ market
Here’s a snapshot of successful subscription boxes we highlight:
To predict what will be big next year, companies like Facebook, Pinterest, and Reddit shared what they learned from user behavior in 2019.
To help you predict what will be big next year, we compiled all of their research into one report.
One major takeaway: The home-related sector is trending way upward in part because of remote work and interest in improving the home. Pinterest searches were up 159% for “backyard cottage,” 82% for “work from home outfit,” and 751% for home coffee stations.
Last week, we gave you access to two exclusive recordings from Hustle Con. This week, we uploaded all of Day 1, so it’s just like you were at Hustle Con with us. We also uploaded another 10 top recordings from 2017 and 2018, along with their transcripts (pro tip: If you don’t have time to watch them all, search the transcripts for keywords that interest you).
This week's Trends send was brought to you by Steph, Mark, Brad, and Sam. Spread the holiday cheer and hit the Smileys below: Let us know what you think about this week’s email and how we can make Trends better.