Keys to High-Growth Twitter Threads

If you go viral once on Twitter, you’re lucky. Twice? You’re good. Over the last month, The Hustle’s Alex Garcia has written tweet threads that have gone viral again, and again, and again.

In a recent experiment, he shared 1 thread per day for 50 days, each with marketing lessons from famous brands like Airbnb or PayPal.

Stats from Garcia’s Twitter dashboard

The threads have been wildly popular, racking up hundreds of retweets, thousands of likes, and growing his following from ~5k to 27k+ in 28 days.