How ZER0ats Launched a CPG Brand for <$10k

After noticing the rise in keto-related breakfast cereals, competitive athlete and Trends member Hunter Williams developed the Magic Spoon of flavored oatmeal — a zero-sugar option called ZER0ats.

Launching a CPG brand can be intimidating, with 2 major roadblocks hindering founders:

  • Red Tape: Edible products are subject to licensing and inspection laws that vary from country to country.
  • Upfront Risk: A single test batch made in a factory can cost $10k-$25k+ with no guarantee that it turns out right, or sells.