Impossible Foods CEO Describes His Vision for a Meatless Future
It’s a little strange that I’m here purporting to be a kind of business expert because I’m still a complete freshman in the business world. I think half the people in the audience probably could teach me more than I could teach them about how to function in that world. I definitely have as much to learn as anyone here. Ten years ago, the last thing that I would imagine myself doing was founding a business…because I had essentially no interest in business. My only interest in food was, you know, just eating it. When I wasn’t eating it, I was just not that interested in it.
I was completely unqualified for this gig, and at the time I had what was really my dream job…I had a research lab that I loved and great students and great funding, and a very secure job. Basically my job description was to invent and discover things. That was literally what my job description was, and it was what I would have created for myself if I had the choice. Why would I give all that up to do something that I was unqualified to do?
This here is a scenic view of Mars.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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