Solving the Interactive Podcast Mystery

The Signal: You can add “interactive podcasts” to the list of interactive digital experiences that will stick in the post-COVID world. This new genre of media, which blurs the lines between narrative and gaming, was gaining popularity before the pandemic.

Solve is the first-of-its-kind interactive podcast in which listeners solve real-life true crime cases by using social media and other platforms to interview suspects and analyze evidence.

The show debuted as an original Snapchat show in 2018, reaching more than 30m viewers. In 2019 the company launched a podcast and raised $20m in funding. That’s almost as much as podcast network Gimlet Media raised ($28.5m) before it was acquired by Spotify for $200m in 2019.

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