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Home › Articles › 15 Growth Marketing Tactics to Turbocharge Your Startup

15 Growth Marketing Tactics to Turbocharge Your Startup

JUL 14, 2020
by Trung Phan
how to Marketing
15 Growth Marketing Tactics to Turbocharge Your Startup

Julian Shapiro is the founder of Demand Curve, a Y Combinator-funded training program that teaches companies and individuals to become expert marketers. You can follow him on Twitter and read his writing here.

His Trends lecture highlights the best growth marketing tactics for 2020.

This article summarizes his 15 most actionable ideas:

1. Retarget Your Newsletter Unsubscribers
2. Do Hyper Targeted Geo Rollouts to Look Bigger Than You Are 
3. Cross Target Across Platforms 
4. Create Good, Cheap Video Ads
5. Find Cost-Effective YouTube Sponsorships
6. Pre-target Through LinkedIn
7. Turn Blog Visitors Into Leads
8. Do Direct Mail Properly
9. Be Careful About Aggressive CTAs
10. Use Ads to Narrow Down Your Copy
11. Figure Out Word-of-Mouth/Referral Programs
12. Grow Your Podcasts Through YouTube
13. Use Break-Even Ads for Brand Awareness
14. Prevent Gmail from Going to Spam
15. Optimize When Your Ads Go Out

***

1. Retarget Your Newsletter Unsubscribers 

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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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