Lecture Lessons: Launching a Product 101 with Nik Sharma

Lecture Lessons provides actionable takeaways from our Trends Lectures series. This entry is based on Nik Sharma’s Product Launch 101 webinar. You can find him at Sharma Brands, follow him on Twitter or contact him via text (917-905-2340).


As an operator, investor and advisor, Nik Sharma has worked with leading names in the direct-to-consumer (DTC) space including Hint, VaynerMedia, Judy, and Haus.

In this article, we’ve gathered the most actionable insights and resources (there are a lot) from his Trends Lectures Product Launch 101 webinar including: 

  • An overview of earned, owned and paid media
  • How to be ‘native’ to each social platform 
  • How to do cold outreach for press and influencers (sample messages here)
  • How to make effective FB/Instagram ads 
  • How to make effective Google ads 
  • How to track your audience (Measure by Quantcast) 
  • How to optimize your landing page to convert
  • How to put together the ideal DTC tech stack 
  • How to prepare your pre and post launch emails (email cheat sheet here)
  • How to ensure influencers properly rep you brand (influencer cheat sheet here)
  • How to work with influencers (influencer tracking sheet here