Market Validation vs. “Build It and They Will Come”: How One Trendster Is Finding the Balance

“Build it and they will come” is not a mantra that Trendster Corey Wright likes to live by. 

If he’s learned anything from launching dozens of businesses himself, it’s that you need to figure out really early on whether you have a winner or a loser.

But the script was flipped on Corey when he entered our Trends Gives a Buck program and won $2.5k to build and launch a product in just 2 months. His product, NiFTy Displays, is a backlit acrylic frame for NFTs.