The Influencer Strategy that Cut My Acquisition Costs by 40%

This week’s Strategy Corner is a guest post from Nik Sharma, who’s led D2C growth for major brands like Hint (flavored water) and VaynerMedia. Today he runs Sharma Brands, where he’s worked with everyone from Hydrant to Vox Media to Cher on branding and D2C strategy. 

For more from him, check out his Trends lecture on how to launch a D2C product — or check out his D2C marketing newsletter.

Enter Nik…