Renaissance is a points program for listening to music. It tracks users’ streams on Spotify and YouTube and gives merchandise and other rewards for listening to certain artists (example: signed posters by the rap artist NF). Some users like Renaissance purely as a way to keep track of the songs they’ve listened to.
What’s next: Rewards programs have become popular for many products outside of credit cards and air travel. Uber and Lyft, along with many smaller companies, are using them, as CB Insights recently detailed.