Say Hello to Your Trends Gives a Buck Finalists
Early this month we announced our first ever Trends Gives a Buck program.
WTF is that? In the words of our community lead April, “We’re about to give some of you a whole bunch of money.”
The idea is simple: Four Trendsters each got $2.5k from us, plus $1k in Fiverr credits, and now have 60 days to build their business in public. During that time:
- They’ll keep a public dashboard with metrics and spend summary
- They’ll post updates each Wednesday in the Trends Facebook group.
- We’ll host 2 progress sessions where they’ll meet with the Trends team for help with any challenges. You get to join in too! (RSVP here and here.)
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Hear from our members:
Gagan Biyani
Co-Founder / Udemy
Adrian Salamunovic
Founder / Author of "Free PR"
Jack Smith
Co-Founder / Vungle
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Market Signals
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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