Don’t Snooze on It: Why the Sleep Industry Could Be the Next Mindfulness Revolution

It’s widely known that sleep is important, yet somehow this essential restoration period is often de-prioritized. Whether it’s because people struggle to snooze, would rather get a little less sleep to do a little more of X, or they’re just not educated on how destructive a lack of sleep can be… 35% of adults don’t get enough sleep.

And it’s not just a matter of feeling more tired. Researchers have found that an individual sleeping 6 hours or less has a 13% higher mortality rate, and lack of sleep costs the United States $411B each year. For those and other reasons, the CDC has identified  sleep disorders as a public health epidemic.

How We Sleep, a 2017 New York Times bestseller, has helped fuel an important conversation about the science of sleep, including how a lack of sleep can contribute to serious short- and long-term impairments, such as diabetes and Alzheimer’s.