The Solo Founder’s Guide to Getting Media Attention
Now more than ever, it’s important to understand how PR works — and how you can use it to your advantage. So we put together a brief guide to show you the way.
Read on for tips, tricks, and resources from 4 expert sources who have helped clients get their products featured in publications like The New York Times, Forbes, and other national outlets. With the help of these experts, several of whom are active contributors in the Trends community, some companies have scaled to $1m+ in sales in just one year without spending a penny on advertising.
Follow this step-by-step guide to learn how to acquire “earned” (AKA free) media pick-up for your product or service. We encourage you to read our whole report, but feel free to click through to the section that interests you most:
- Step 1: Understand Your Audience
- Step 2: Build Your Media List
- Step 3: Share Your Story
- Step 4: Rinse & Repeat
- Tools & Templates
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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