Trends’ 2021 Hits and Misses

This year we published data-backed research on 150+ emerging trends, plus deep dives on everything from biohacking to sextech.

Some have surpassed our wildest expectations (we’ll never get tired of pointing out how right Julia was about NFTs). But others — like sea shanties — may have only been wishful thinking (sorry, Ethan).

It’s been a thrill to watch as many of you have launched successful businesses based on Trends research (for some examples, see here, here, and here). We’re looking forward to even more in 2022.