What Are the DTC Opportunities Right Now?

The Signal: The quarantine period turbocharged e-commerce spend over the past few months.

To get a view on which e-commerce product categories are currently looking attractive, the Trends team asked ThoughtLeaders — a marketing intelligence tool — to provide us with data they’ve collected that will help you identify market opportunities.

ThoughLeaders tracks brand mentions across thousands of influencers on non-Facebook/Google ad channels, including YouTube, podcasts, newsletters, and blogs. 

To identify which DTC brands have been expanding their ad footprint, we looked at direct-response ad tests across the aforementioned channels in Q2 2020 vs. Q2 2019.