What Super Bowl Blackouts Can Teach Us About Brand Management

The title What to Do When Things Go Wrong sounds like a pessimist wrote it, but Frank Supovitz is far from pessimistic. 

The man, who leads massive sports brands through literal and figurative storms, is more of a practical, well-informed optimist. 

We could impress you with the long list of titles Frank has had with brands like the NHL, NFL, and Radio City Music Hall.