February 25, 2020
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The executive recruiting business has sparked a lot of interest within the Trends community in recent weeks.
We decided to dig deeper into the industry to identify white space in the market.
Our report gives a broad overview of the business, examining the key players and historical growth.
We found that executive recruiters enjoyed their best year ever in 2019 — but that the industry is prone to dips as the economy lags.
The largely commission-based roles can be quite lucrative. According to one industry insider we spoke to, many recruiters collect in the “mid-hundreds of thousands” to millions of dollars annually.
With C-suite recruiting cornered by 5 firms and middle-manager roles proliferating on Linkedin and job sites, our research suggests there are opportunities to break into the industry in the following areas:
- Healthcare professionals: With private equity funds increasing their activity in the healthcare space, there should be robust demand for recruiting services for the following roles (ranked in order from “easiest” to “hardest” category with which to break into the top of Google search results).
- Legal professionals:
- Finance Professionals:
- User Experience (UX) professionals (Just UX Jobs)
- Data Scientist (Smith Hanley, Dataspace, BrainWorks)
Our research also identified the recruiting opportunities in private equity-favored industries like Life Sciences and Manufacturing, and industries with high-ranking, industry-specific search results, including Marketing and Public Relations.
Quick snapshots from across the internet of potential trends before they happen.
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Source: Google Trends
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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