trends newsletter

February 4, 2020

Issue #33
health and wellness industry deep dive Technology

2.4.2020 Issue #33
📈 The Big Business of Privacy – Addressing the Coronavirus – LGBTQ Weddings 👨‍❤️‍👨

A few days ago, Sam posed a question in our Facebook group: How often should we send Trends? The vast majority of you said you want an email every week — so we’re returning to our regular cadence.

We’re excited to introduce a slightly different format. You loved our Signals-heavy send last month, so starting this week we’re sharing a new batch of bigger, better Signals you can pounce on, along with an “anti-Signal” we think you’ll love.

We’re also going deep on 1 industry as part of a new weekly deep dive that will include case studies on individual companies and reports on emerging sectors.

Please let us know what you think of this new format, or how we can improve it, by hitting the smileys at the bottom.

Now onto the show: People are finally putting a price on privacy, and startups are capitalizing. We identify dozens of opportunities in the fast-growing space… LGBTQ weddings are on the rise… LED kits are lighting it up for TikTok users… And we investigate the virus everyone’s talking about, with an entrepreneur’s eye.

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Leads

Practical tips for investing and growing your business.

A comprehensive guide to margins, by sector (updated January 2020). The most active VC in each state. Products we wish existed, including new, vertical social networks. How to make money crowdfunding video games. Scraping websites is now legal. And one more set of 2020 predictions worth reading.

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Weekly Case Studies

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How One Company Created a Niche Market for Young People Who Want Fancy Bibles
How to Capitalize Early on the Fast-Growing Sports Gambling Industry
How Moiz Ali grew Native Deodorant from $0 to $100m acquisition in 2 years
How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

Market Signals

In-depth trends analysis & monitoring

Discover what’s trending before it goes viral

Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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