trends newsletter

July 30th, 2019

Issue #32
Entertainment and Media global

thehustle.co



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Make Millions Off Live Streaming

The modern twist on QVC, and dollar stores try to catch up to the 21st century.

“Less preamble and more info.”

That’s the feedback one Trends subscriber gave us recently, echoing what others have told us: You want smart insights on fast-growing businesses, and more in-depth stories about companies that have succeeded and failed.

So from now on, our profiles and Q&As will explore how successful entrepreneurs built their companies and the challenges they faced along the way. Like you, we know that every good story has tension.

This week’s lineup includes:

  1. Dollar Stores: America’s low-cost darlings are finally going digital, but they need lots of help building online infrastructure and systems to target potential customers. 

  2. Live Streaming: Want to get more customers for your product? Consider China’s vast webcast market, where some companies are making hundreds of millions of dollars.

  3. Unsplash: We love stock image sites, and this one has scaled quickly into an industry leader, with more than 11B monthly downloads. What’s worked and hasn’t worked for the 6-year-old site, and how is co-founder Mikael Cho planning to monetize all those visits?

If you missed last week’s email, it’s available here. Our most popular story was a profile of Andrew Wilkinson, the investor who’s employing Warren Buffett strategies to acquire tech startups. Our reports on millennial Bibles and prepaid phones were also popular. 

Now let’s get to it!

-Mark of The Hustle

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Weekly Case Studies

Curated stories from the business world

Dive into the success stories of companies around the world and discover how they achieved.

How One Company Created a Niche Market for Young People Who Want Fancy Bibles
How to Capitalize Early on the Fast-Growing Sports Gambling Industry
How Moiz Ali grew Native Deodorant from $0 to $100m acquisition in 2 years
How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

Market Signals

In-depth trends analysis & monitoring

Discover what’s trending before it goes viral

Don’t press snooze on this opportunity: sleep supplements

The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).

The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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