Building Businesses Without the Pain with Andrew Wilkinson
Andrew Wilkinson has grown Tiny into a “not so tiny” investment engine that focuses on some of the world’s best internet businesses. Tiny focuses on businesses that are bootstrapped, companies that can’t achieve 10x venture scale, or companies that want a cap able cleanup. In this special edition, Andrew will not only answer your questions, but we’ll also let attendees pitch their ideas to the Tiny founder for live feedback!
About Andrew: Andrew Wilkinson is the founder of Tiny. Tiny has invested in numerous successful companies, including Dribbble, Designer News, We Work Remotely, Castro, and more. Andrew started off his career as a designer, where he is responsible for designing Slack’s iconic interface. We wrote more about Andrew’s investing philosophy here, emulating Warren Buffet’s ability to move quickly.
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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