Uncovering data trends from top brands to increase conversions for BFCM this year.
Organizer: Zachary McClung Time:
Description: We observed many brands experienced a slowdown in sales this year vs 2020, therefore it’s even more critical to get the next few months right. To help crush BFCM, we analyzed millions of orders across our top customers to reveal key insights that can help you accelerate your 2021 holiday marketing strategy. Learn how to increase engagement and email revenue this holiday season with data-driven segmentation strategies.
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The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
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The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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