Shaan Puri hosts the pod today with guests Kat Cole (@KatColeATL) COO & President of Focus Brands. In today’s episode you’ll hear: (00:56) Kat introduce herself and the company she leads — Focus Brands, (2:38) Kat explains her career trajectory and how she got to where she is today, (9:24) Shaan explains how he got into entrepreneurship in college and how he ended up leading an idea lab, (19:25) Shaan and Kat get into the brainstorm — Kat’s first idea is for an app that assigns people a score for how good or bad their lifestyle is for the planet, (30:50) Kat proposes her idea for a new type of restaurant that blends grocery store, convenience store, and restaurant (she calls it “food as pharmacy”), (33:40) Kat gives her opinion on ghost kitchens, (41:00) how Focus Brands and Kat dealt with the coronavirus pandemic
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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