Source: Subreddit Stats

The Signal: It’s been a while since kombucha and kefir hit the mainstream — but the fermentation space shows no signs of slowing. 

A 2019 study reported a 149% YoY increase in US consumption of fermented foods. R/Fermentation subreddit subscribers doubled over the last year, to hit 100k this October. The global fermented food market is expected to swell by $58.15B in 2018-22.