Beauty Brands Are Barely Scratching the Surface on These Search Terms

Beauty brands are missing out on mega search volume
JUN 13, 2022
by Ethan Brooks
Beauty Marketing

Source: Pinterest Trends

The Signal: There is an absurd amount of high-quality search traffic out there related to women’s manicure trends, and no one’s doing anything to monetize it.

Background: One of the tools we use to spot opportunities is Pinterest’s trend tracker, which shows changes in user search volume across their platform.

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Market Signals

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The alternative milk market is getting frothy

The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.

Capitalizing on the Airpods market, making more money than Shopify

The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.

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