Beyond the Unbundling of Kickstarter: Presales as a Service
Source: Technavio Crowdfunding Market Forecast 2020-2024
The Signal: The crowdfunding market is expected to more than double in the coming years, rising from ~$100B in 2019 to ~$224B in 2024, according to Technavio. The pandemic will accelerate this shift, as widespread layoffs and retail bankruptcies leave producers searching for safer business models.
Presales could put them on steadier footing. By selling goods in advance, companies can cover production costs, predict demand, and reduce unsold inventory on hand.
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