Source: Google Trends

The signal: Last month, our senior editor Zack Crockett wrote about the big business behind Mount Everest. Everest has seen a 10x increase in traffic over the last 20 years, but it’s also inspired the latest adventure sport: Everesting. In the age of COVID, where traveling to Nepal isn’t really in the travel books for anyone, we wanted to touch on a new trend that has been “climbing” in interest for years.

Here’s how Everesting works: You pick any hill — literally any — and cycle up and down it until you’ve climbed 8,848m, without sleep. They claim the challenge is “fiendishly simple, yet brutally hard. Everesting is the most difficult climbing challenge in the world.”