Flares: Athflow, Dreampop, and Neon

FEB 01, 2021
by Shân Osborn
Design

We knew there was a reason we bought so many sweatpants in 2020 (see, it wasn’t just to get us through 10 months of Zoom calls. And Grubhub).

Loungewear is trending — and it’s getting luxe. Defined as “when athleisure meets elegance,” the new athflow aesthetic is all about comfort, soft fabrics, and loose cuts. 

Google searches for “soft outfit” have risen by 1,520% over the last year. Pinterest searches for “oversized outfit” have tripled. 

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