Breathwork is poised to be the next breakout star of the wider mindfulness movement. 

While participation in the practice has been on a steady upward trend in recent years, search interest in related terms is peaking in 2020, according to Keywords Everywhere (apparently some of us are having a stressful year… ). 

  • “Breathing exercises” peaked in April (572k searches)
  • “Wim Hof breathing how to” peaked in October (154k)
  • “Deep breathing” peaked in May (81k)
  • “Holotropic breathwork” peaked in October (55k)

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