IV therapy (AKA “drip bars”) was first made popular around 2016 by the likes of Rihanna, Chrissy Teigen, and Gwyneth Paltrow (via Goop).

Despite a March 2020 dip (can’t imagine why that would be… ), interest in on-demand intravenous therapy at luxury clinics like NutriDrip, The Hydration Room, and Vivamayr has continued to surge.

Different IV “cocktails” and “shooters” — which range from ~$115 to $1k a pop — are touted to cure dehydration (hangovers), boost energy levels, and promote glowing skin.