We love a social media food craze. Last year we wrote about chocolate bombs and Dalgona coffee, which inspired a Trendster to start an instant coffee company

Social media food trends like rainbow cake and cronuts pop up all the time. Unlike other fads, many food trends stick around. According to Keywords Everywhere, monthly search volume is still high:

  • Dalgona coffee: 368k (from a peak of 12m in May 2020)
  • Rainbow cake: 246k (from 482k in April 2012)
  • Cronut: 110k (from 3.3m in August 2013) 
  • Chocolate bomb: 110k (from 905k in December 2020)