Flares: Pens, Royalcore, and Clay

Pens are making their marks… a royal aesthetic is crowning… and clay is breaking the mold.
MAR 08, 2021
by Amy McMillen
Design

People can get pretty excited about boring, everyday products. Take pens: The subreddit r/Pens has nearly 60k subscribers, growing ~50% YoY. 

Pens are also a highly successful Kickstarter subgenre. Check out the following campaigns:

  • Polar ($643k+ raised): Modular pen made from magnets
  • Stilform INK ($497k+ raised): Magnetic fountain pen coated in titanium
  • WYN Pen 1.0 ($99k+ raised): Minimalist pen with an internal bronze refill

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Don’t press snooze on this opportunity: sleep supplements

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The alternative milk market is getting frothy

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Capitalizing on the Airpods market, making more money than Shopify

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