Reading tarot cards is no longer an activity reserved for spooky psychics or fortune tellers. The once occult practice has rebranded as simply a tool to develop intuition, “whether you believe in divination or just want to learn more about yourself,” according to r/tarot

Search interest in this practice is at an all-time high in this uncertainty-riddled year, according to Keywords Everywhere:

  • “Tarot” peaked at 1m+ searches in August
  • “Tarot cards” peaked at 732k+ searches in December (and is still rising)
  • “Tarot card meaning” peaked at 181k+ searches in October
  • “Tarot cards for beginners” peaked at 14.4k+ searches in September