Flares: Tarot, Drone Light Shows, and New Musical Instruments
Reading tarot cards is no longer an activity reserved for spooky psychics or fortune tellers. The once occult practice has rebranded as simply a tool to develop intuition, “whether you believe in divination or just want to learn more about yourself,” according to r/tarot.
Search interest in this practice is at an all-time high in this uncertainty-riddled year, according to Keywords Everywhere:
- “Tarot” peaked at 1m+ searches in August
- “Tarot cards” peaked at 732k+ searches in December (and is still rising)
- “Tarot card meaning” peaked at 181k+ searches in October
- “Tarot cards for beginners” peaked at 14.4k+ searches in September
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The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
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Capitalizing on the Airpods market, making more money than Shopify
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