Breakfast is branching out in a big way. 

Exotic breakfast items such as bacon naan, Malaysian kaya toast, Japanese egg sandos, and breakfast burritos/tacos are gaining popularity in the West.   

What’s more, 56% of Americans say that they now love breakfast more than they did a year ago. Cal-Maine Foods, America’s largest egg company, saw a 62% YoY increase in sales in Q4 of 2020.