The Signal: Tactile crafts have had a glittering year. Subscribers to r/Embroidery and r/Leathercraft have doubled over the last ~12 months. The woodworking community of Reddit is now 3.5m+ strong. 

US Amazon searches for “crafts for adults” are up 83% over the last 90 days, per Jungle Scout. Pinterest is awash with more craft-based interest across Europe, Canada, Australia, and the UK.

The Big Picture: Being stuck at home zapped our creative juices, and while some lockdown hobbies came and went (RIP, sourdough starters — sorry, Brad), others — like crafting — have continued to boom.