Despite 110k monthly searches, gochujang hasn’t hit the dinner table for much of the Western world. The fermented hot pepper sauce has been a cornerstone of Korean cuisine for thousands of years, known for its simultaneous sweet, savory, and spicy profile. Sometimes referred to as the “Korean ketchup” or “Korean sriracha,” gochujang is getting seen alongside the rise of Korean cuisine.

What’s next? Korean dishes like kimchi, bibimbap, and bulgogi have also risen in popularity. Restaurants are increasingly incorporating exotic flavors into their dishes, like the KPOP burger, while others are capitalizing on this interest through worldly subscription boxes.