Source: App Annie via Bloomberg

The Signal: Membership in religious and faith-based apps has surged since the pandemic forced congregations online. According to Bloomberg, Christian meditation apps alone amassed 2.3m downloads from March to August 2020 — a 325% increase compared to the same period in 2019. 

Abide, for example, is a Christian sleep and meditation app that offers a library of meditations, Bible bedtime stories, and “step-by-step guides through life experiences.” Since the pandemic, the company has recorded a 45% increase in users who are also spending 52% more time on the app.