The Signal: In the wise words of Ethan, “What’s old is new again.” (And no, we’re not talking about that flannel shirt he’s crazy about.)

We’ve recently covered the (glorious) resurgence of direct mail and print media. But that’s just the tip of the iceberg when it comes to the bigger trend of all things retro. 

Subscribers to the r/Retro subreddit have doubled since 2020, and r/80sDesign has hit 84k+ subscribers. Retro search terms are going wild on Amazon — examples of US 90-day search volume increases, per Jungle Scout:

  • “Retro home decor” +150%
  • “Retro games” +103%
  • “Retro mini fridge” +96%
  • “Retro kitchen” +56%