The Coming Rise of Spotify Influencers

FEB 28, 2023
by Ethan Brooks
Marketing Technology

In the creator economy, you’ve got TikTokers, YouTubers, even Instagrammers (that’s a technical term). But no one really talks about “Spotify-ers.”

That may be about to change.

Per a recent report from Bloomberg, Spotify will be unveiling a new AI-driven, vertical-swipe feed on its homepage. It’s designed to hook users with engaging content upon opening the app (think: new music and podcast clips), and increase discoverability of new creators.

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