The Signal: The facial recognition (FR) market is projected to surpass $12B by 2024, with companies like AmazonClearview AI, and Face++ continuing to sell facial recognition services to businesses and governments alike. Amid rising mistrust of FR’s shortcomings, there’s increasing demand for “invisibility cloaks” — products and services designed to protect users from unwanted FR tracking. D-ID, for example, has raised $23m for software that protects users’ photos from facial recognition online.

D-ID’s technology is just one example from a market that’s sure to grow in coming years: adversarial privacy products.