The Menopause Moonshot: Opportunities in an Underfunded Industry Garnering VC Attention
Signal: The women’s health and femtech space has boomed in recent years. Femtech alone is projected to grow by 16.3% per year from $17B in 2018 to $50B in 2025. Previously taboo topics like menstruation, fertility, and female sexual health and pleasure have hit the mainstream, and institutional money has followed. Last year, femtech had its first billion-dollar year of VC funding.
There is one category in women’s health that has been underserved and underfunded historically: menopause.
But the tide is changing, and VC money is finally starting to notice that billion-dollar opportunity as well. The hot flashes market alone — which services just one symptom of menopause — is expected to be worth $5.3B by 2023. Some notable investments in the last 2 years include:
- Gennev ($4m): A telemedicine service provider for women experiencing menopause
- Madorra ($4m): Created the first hormone-free medical device to treat vaginal dryness for postmenopausal women
- MenoLabs ($350k): Produces natural prebiotic and probiotic supplements for women going through perimenopause and menopause
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Don’t press snooze on this opportunity: sleep supplements
The signal: As meditation becomes mainstream, people may be surprised to find that searches for sleep apps double their meditation counterpart. As people invest in getting a better night’s rest, there’s opportunity abound, including physical products like weighted blankets or premium PJs, supplements, popular insomnia drugs having their patents expire, companies paying their employees to sleep better, marketing for sleep specialists, or online sleep education (ex: sleep apnea test has 27k searches per month).
The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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