The Wellness Revolution is Coming for Home Design
We spend ~90% of our time indoors — so, understandably, people are paying attention to how the spaces around them impact their health.
Boosted by covid lockdowns (when we all got to, ahem, learn to appreciate our living spaces), there’s been a rising interest in “wellness design”: spaces designed specifically around human health, well-being, and comfort.
Already, sellers and landlords are catching on. Zillow reports that property listings mentioning the following phrases have soared over the last year:
- “Wellness” — up 15%
- “Nontoxic materials” — up 55%
- “Antimicrobial surfaces” — up 44%
- “Saltwater pool” (vs. chlorine) — up 35%
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Don’t press snooze on this opportunity: sleep supplements
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The alternative milk market is getting frothy
The signal: As more people wave goodbye to dairy, alternative milk is slowly taking over; it has already cornered 13% of the market. With the exception of soy milk, all of the alt-milks have been on the up, with some of the newer entrants including hemp milk and pea milk. Other alt-products are getting attention, including cashew cheese, with 18100 searches per month.
Capitalizing on the Airpods market, making more money than Shopify
The signal: Since killing the headphone jack, Apple has graced the world with AirPods, which did an estimated 60m units in 2019. That means AirPods alone are bringing in approx ~$10b in revenue, more than Twitter, Shopify, or Spotify, to name a few popular tech giants. Opportunity lies in Apple opening up SiriOS or the wave of iPhone accessories (including cases, cleaning kits, hooks, and keychains) which have shown “hockey stick” growth alongside their hardware predecessor.
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