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"Without data, you're just another person with an opinion."
- W. Edwards Deming, Revolutionary Statistician
Brave Browser: This company raised $35m in 30 seconds
(Source: Brave Press Releases) The signal: Brave, a privacy-first browser, is intent on disrupting Google’s business model through its unique advertising platform, which profit shares 70% of ad revenue. Unlike conventional ad programs, ad-matching is performed on the user’s device, never exposing…
Dental SEO: WOM is no longer enough for dentists
(Source: Google Trends) The signal: Terms like "dentist SEO" picked up in volume in 2016, as dentists recognized that traditional patient acquisition (i.e., word of mouth, referrals) just wasn’t cutting it. Tackling the dentistry spaces was a perfect match for marketers,…
Capitalizing on the Airpods market, making more money than Twitter and Shopify
(Multiple Sources, including Bloomberg and CNBC) The Signal: After killing the headphone jack, Apple graced the world with Airpods 3 years ago. Since then, the wearables product has quickly scaled to an estimated 60m sales in 2019, and over 100m since inception. Assuming the original…
Exploding growth in girls lacrosse
(Source: National Federation Of State High School Associations) The Signal: Over the past decade, girls’ lacrosse was far and away the country’s fastest-growing high school sport. The sport saw a +54% change in participation from the end of 2009 through last year. Soccer…
Electroforming: the next arts & crafts sensation?
Source: Subredditstats) The Signal: One of the fastest-growing groups on Reddit is the subreddit r/electroforming, which has seen a 7x subscriber increase (to nearly 11k subs) over the past month. Electroforming is a metal-forming process that looks like a high school science experiment...…
The $600 massage gun hitting the spot: Theragun
(Source: Ahrefs) The Signal: Over the second half of 2019, a popular massage gun brand (www.theragun.com) saw a marked increase in the number of referring domains. The product is shaped like a futuristic laser blaster and is not cheap ($600). But…
The Anti-Signal*: Obstacle course racing faces a new obstacle
(Source: Google Trends) * Lots of you have asked for a breakdown of products or services whose popularity is in retreat. Here’s our first attempt at that. The Anti-Signal: Last week, creditors of Tough Mudder filed an involuntary petition to push the…
WTF are AHA and BHA?
(Source: Google Trends and Keywords Everywhere) The Signal: The skincare sensitive community is getting specific. People are educating themselves on topics, including the differences between AHA and BHA -- alpha hydroxy acid and beta hydroxy acid. If you’re wondering… they’re similar, but AHA is water soluble and works on the…
Carvana
Try as you buy… a car? Since its founding in 2013, Carvana has looked to provide a “new way to buy a car” by giving users a 7-day “test own"… akin to a program you might expect from Stitch Fix.…
Cryofacial
Cryofacial Yet another trend is emerging in the wellness space, but this time it’s at sub-zero temperatures. Interest in cryofacials is heating (freezing?) up.  During these sessions, clients subject their faces to vaporized nitrogen at temperatures as extreme as…
Regenerative agriculture
This Signal focuses on the health of the soil, rather than growth of crops to the detriment of topsoil. This practice leads to improved watersheds and carbon sequestration, potentially offsetting climate change. In the same way people buy organic produce…
Matching underwear
Matching underwear Looking for a last-minute gift? Why not treat your partner and yourself with matching undies? Thousands of people search for “matching underwear” each month, with the results dominated by MeUndies and its impressive onboarding flow. What’s next? MeUndies has brought the type…
Hot sauce advent calendar
Hot sauce advent calendar ’Tis the season to buy more stuff than the rest of the year. It’s too late to buy an advent calendar, but not too late to learn from them. This year’s product of choice? Hot sauce. What’s…
Scotch pods
Scotch pods In early October, the Scottish distillery Glenlivet introduced tiny capsules -- pods -- filled with liquor at London Cocktail Week as a limited edition product. They were like edible Tide Pods with alcohol. Basically a gimmick, right? Or are they…
Halodoc
Halodoc Halodoc -- Indonesia’s health-tech platform -- is a marriage of two powerful concepts: connecting patients with doctors and connecting patients with their meds, all through a single app. Doctors on Demand, meet your sister Pharmacy on Demand. Does it work? 2m…
Bump Boxes
Bump Boxes People are increasingly concerned with what they’re putting in their bodies. And unsurprisingly, the bodies of mini them. Bump Boxes is a subscription service gaining traction that helps mindful moms navigate pregnancy and beyond. What’s next? Consider any “life pivot”…
Light Therapy Lamp
Cue the Ned Stark meme: Winter is coming. Light therapy lamps help people who suffer from seasonal affective disorder cope with the symptoms. That’s why search interest increases in winter months. What’s next: Interest in light therapy has been particularly strong…
Kapwing
Kapwing Kapwing is a platform for simple video production for people and companies. The baseline service, on which users can do things like resize posts for Instagram stories, is free. Premium tools cost money. Among Kapwing’s big clients: Google and…
Plastic Roads
Plastic Roads With 40m km of roads around the world made up of asphalt (aggregate and hydrocarbon-based bitumen), MacRebur is one company looking to instead use non-recyclable plastic waste instead. The founder of MacRebur was inspired seeing locals in India pouring waste…
Craft Ramen
Craft Ramen Instant noods conjure up the image of late college nights on a budget. “Broth” that’s essentially salty water paired with flash-fried noodles were a recipe for survival, rather than an enjoyable meal. People are instead looking for ramen in…