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WEEKLY CASE STUDIES

How One Company Created a Niche Market for Young People Who Want Fancy Bibles
How to Capitalize Early on the Fast-Growing Sports Gambling Industry
How Moiz Ali grew Native Deodorant from $0 startup to $100m acquisition in 2 years
How The Athletic Grew a Niche Audience to ~1m Subscribers in 4 Years

MARKET SIGNALS

Melatonin2

Don’t press snooze on this opportunity: sleep supplements

The signal: Sleep science is closely linked with other wellness trends. If you take a look at the r/sleep subreddit, for example, you’ll notice that its related subreddits give us insight into what sleep advocates also care about. Looking closely, you’ll notice that the space lies adjacent to the nootropics industry.

FaceMasks

The rush to understand and help address the coronavirus

The signal: In the wake of an epidemic, the world must come together to find novel solutions. In recent weeks, we’ve learned more about the disturbing spread of the coronavirus, which has spread from Wuhan, China, across the world. As of this morning, it was affecting more than 20k people, with 427 known deaths.
PrintedCards

Anti-Signal: Greeting cards are no longer welcome in physical retail

The signal: Over the final week of January 2020, Tennessee-based Schurman Fine Papers — which sells artsy stationary and Papyrus-branded greeting cards — filed for bankruptcy with a stated intention to close all 254 of its stores and unload its inventory.

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