Finding Signals #1: Reverse Engineering

In this part of the Ideation Bootcamp, Sam Parr and Gagan Biyani discuss 5 methods they have used to identify multiple hundred-million-dollar market opportunities:

Here, you’ll find their 15-minute lesson on the reverse engineering method.

This is the same technique that Sam used to identify the fast-growing succulent plant market, which resulted in a Trends member successfully funding a $1.5m Kickstarter Campaign (Pico: A Garden In Your Palm).